From a roofing ad
to a real
conversation.
A Facebook campaign, a short enquiry form, and a direct handoff to the business owner. Built and tested as one connected experience.
- Facebook ad
Show the service and invite an enquiry.
- Instant Form
Collect contact and project details.
- Make automation
Pass the submitted details to Telegram.
- Business owner
Review the enquiry and follow up.
Fewer steps.
A clearer handoff.
The brief was to simplify how potential customers enquired and how those details reached the person following up.
The problem
Lead collection had unnecessary steps. The business needed a more direct way for someone interested in roofing work to share their details.
The change
A Facebook Instant Form collects contact and property information without sending the customer through another website journey.
The handoff
Make sends the submitted details to Telegram, where the business owner can review the enquiry and start the conversation.
Built around
the owner’s day.
Contact and project details arrive together. There is a clear destination for enquiries and a clear person to respond, with less manual copying between tools.
What we verified
- Campaign creative and a clear invitation to request an estimate
- A form collecting contact and property details
- Automatic delivery from the form through Make to Telegram
- The complete handoff checked with sample submissions
Client identity and campaign figures are private. This case study shows the implementation; it does not establish a lead-volume or sales forecast.
Let’s find your
next opportunity.
Start with a free campaign review. We’ll look at your service, your audience, and how enquiries reach your team.