We recently completed a large-scale truck design project for a BRP (Bombardier Recreational Products) reseller, focusing on creating an eye-catching and impactful advertisement to promote the brand on the road. This project involved crafting a high-quality, visually striking design to maximize visibility and ensure brand recognition, all while maintaining the professionalism and prestige associated with BRP products.
Design Approach
- Bold and dynamic visuals: We incorporated high-resolution images of BRP’s most popular products, including ATVs, snowmobiles, and watercraft, positioning them to grab attention and highlight the diversity of the product line.
- Brand alignment: The design stayed true to BRP’s brand identity by incorporating their official color scheme, logos, and typography. This ensured a consistent look with other marketing materials and reinforced brand recognition.
- Maximizing visibility: The layout was carefully structured to ensure that key branding elements, product images, and contact information were visible from a distance, creating an immediate visual impact on both moving and stationary viewers.
Print-Optimized Design
Given the scale and outdoor exposure of the truck, the design was optimized for large-format printing, ensuring durability and clarity:
- Vector-based graphics: We utilized vector graphics to ensure that all design elements would remain sharp and clear at large scales, no matter the size of the truck or its movement.
- Vibrant colors: The design was produced using premium color profiles to ensure that the final print featured bright, attention-grabbing colors, even in outdoor and varying weather conditions.
- Weather-resistant materials: The design was prepped for high-quality vinyl wraps, ensuring longevity and resistance to the elements, keeping the truck looking fresh for an extended period.
Result
The finished truck wrap was a visually commanding mobile advertisement for the BRP reseller, designed to increase brand visibility on the road and capture the attention of outdoor enthusiasts. The striking combination of vibrant colors, bold product imagery, and clear branding made the truck a powerful marketing tool, effectively turning it into a moving billboard for BRP products and helping to drive awareness and sales.